The ultimate formula for product pricing for designers and makers

This morning, I was SO inspired listening to the most recent podcast of Elise Gets Crafty by the incredibly talented Elise Joy, that I decided to make an infographic summarizing the one main point from the episode that made light bulbs start flashing in my head. This is the kind of MBA-quality wisdom you usually would have to pay big dollars for in consulting fees. You can listen to the full episode on iTunes here or stream it from your computer here. Just look for Episode 28 featuring an interview with Tara Gentile.

While I was at university studying Industrial (Product) Design… I would have loved for somebody to present me with this simple chart and formula to show me how product pricing actually has to work in the real world of business. So I made one myself right now!

Enjoy, use, and share!

x Jess